UK’s Lancashire Cricket Club Now Uses Blockchain Platform to Sell Tickets
United kingdom's Lancashire Cricket Club Now Uses Blockchain Platform to Sell Tickets
The UK's legendary Lancashire Cricket Club will sell tickets for all domestic and international fixtures at Emirates Quondam Trafford in 2022 through a blockchain-based platform.
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The United Kingdom'south legendary Lancashire Cricket Club volition sell tickets for all domestic and international fixtures at Emirates Old Trafford in 2022 through a blockchain-based platform.
In a news release on Jan. 24, the guild revealed that it will use a blockchain-powered mobile tickets platform dubbed TIXnGO. The platform has been jointly developed with Lancashire's ticketing service provider, SecuTis, and was successfully tested during the 2022 season.
Eliminating fake tickets
By deploying the platform, the social club intends to eliminate fake tickets and track ticket distribution among their supporters. Lancashire's head of ticketing and digital systems, Jonathon Nuttall, claimed that the club became the first in the sport to use the new blockchain secure mobile ticket applied science, and added:
"During the 2022 season, over 80% of tickets bought at Emirates Former Trafford have been made online, compared to less than 50% in 2022 so information technology'due south vitally of import that we continue to ameliorate the digital ticking technologies to ensure we make things as like shooting fish in a barrel, and as enjoyable, every bit possible for those supporters booking with us."
David Hornby, U.k. MD of SecuTix, said that "blockchain technology addresses many of the ticketing problems that both sports organisations and fans akin face. TIXnGO creates a unique, encrypted ticket for smartphones that is completely traceable, removes the gamble of apocryphal tickets and simplifies the process of transferring or reselling tickets for the client."
Blockchain becomes more popular in sports
Blockchain has gained traction in the world of sports in recent months. Before in January, news broke that the National Basketball Clan's Sacramento Kings volition tip off a alive sale for gear with a blockchain-based app. The platform reportedly authenticates auction items, patching problems that have long bedeviled gear-hungry fans.
Last year, Italian luxury sports car brand Lamborghini began using Salesforce Blockchain to trace, certify and cosign heritage Lamborghini cars faster and more securely using its blockchain platform.
On January. 23, Malta-based sports blockchain venture Chiliz revealed that it is launching a cryptocurrency exchange for sports and entertainment tokens.
Source: https://cointelegraph.com/news/uks-lancashire-cricket-club-now-uses-blockchain-platform-to-sell-tickets
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